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10 Step Strategic Communication Planning
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COMM3070 - Summer 2011 - Section 1 - Chapter Notes - Chapter 5
Gendered Lives by Julia Wood
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I. Gendered Verbal Communication
--i. The way we talk has a lot to do with how we perceive gender
--ii. Consider this statement: I now pronounce you man and wife
---1. It designates the man as an individual whereas the woman is only defined by her relationship to the man
-a. Knowledge Challenge Questions
--i. Do women or men generally talk more?
--ii. How do childhood games affect adult communication styles?
--iii. What is conversational maintenance work and who generally does it
-b. Verbal communication expresses cultural views of gender
--i. Male generic language excludes women
---1. Language that claims to include men and women but only refers to men.
---2. Research shows that when male generic language is excluded then a greater percentage of test subjects choose/think of women.
---3. Major dictionaries and national newspapers have policies against the use of MGL and spotlighting
---4. Spotlighting is when you say lady lawyer. This is discouraged because defines women as the exception.
--ii. Language defines men and women differently
---1. Women are typically defined by appearance or their relationships to others
---2. Men are typically defined by activities, accomplishments, or positions
---3. In sexual activity men are viewed as active and women as passive
----a. He made love to her
----b. She got laid
----c. Kobe Bryant’s rape trial in the media was defined as a sex scandal
---4. Women even professional are often defined by their relationships with others and by their appearance.
----a. In the 2008 presidential elections Hilary Clinton was repeatedly scrutinized on her dress and appearance.
---5. Unmarried women historically have been viewed with pity and sympathy
----a. In contrast men are called bachelors
---6. We rename ourselves for only the father’s last name
----a. There are many different acceptable ways to construct a last name now as well
---7. What’s in a name?
----a. Research shows that men and women alike (but more men) would question a women’s commitment if she did not adopt her partner’s name.
----b. Research shows that whether a woman takes on her partner’s last name is influenced by value put on things such as heritage, tradition, personal identity, marriage, family, professional identity, and others
--iii. Language shapes awareness of gendered issues
---1. Naming is important and creates awareness
---2. Sexual harassment and date rape are a great examples of this
---3. Until the terms were coined in language we had no way to address the issues because for one we couldn’t even think of the issue
--iv. Language organizes perceptions of gender
----a. Makes us think that certain attributes apply to all men or all women
----b. Men or women who act in other ways beyond the stereotypes are often scrutinized
---2. Polarized thinking
----a. All or nothing speech leads to all or nothing thinking
----b. Queer performative theory challenges polarized language for sex, gender, and sexual orientation
--v. Language evaluates gender
---1. Language is a powerful influence on our perceptions and reflects cultural values
---2. We often use trivial or diminutive words with women (i.e. chick, sweet thing, baby doll, etc.)
--vi. Language allows self-reflection
---1. Language not only describes the world around us but also ourselves
---2. Our celebrity culture is harming to our society
---3. An androgynous person is someone who possesses masculine and feminine qualities. Research shows they tend to be more successful
-d. Gendered styles of verbal communication
---1. Our gendered identities are primarily expressed through language
--ii. Gendered speech communities
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