Welcome to the University of Utah unofficial wiki page for the

COMM3710 - Fall 2011 - Section 001!


Teaching the class this semester is Professor Mark Bergstrom.

This wiki is ment to help students collaborate and generate ideas.

Module One:

Quantitative Reasoning – Using Numbers to Build Models of How the World Works
Date
Topic
Reading
Assignment
8-23
Orientation to Course Design and Policies.


8-25
Knowing, Theory and Research
Hocking et al. pp 5-23

8-30
Knowing, Theory and Research (cont.)
Stacks pp. 23-41

9-1
Measures of Central Tendency
Rosenberg pp. 44-66

9-6
Dispersion
Rosenberg pp. 44-66

9-08
Describing Data
Bennet, Briggs, & Triola pp.97-150

9-13
Graphics in the Media Using Excel to Display Data
Webct data files
Homework 1 Due
9-15
Applied Statistics: Creating Theoretical sampling Distributions: Craps


9-20
Inferential Statistics
Frey et al. pp. 315- 335
Homework 2 Due
9-22
Sampling Distributions
Frey et al. pp. 315- 335

9-27
Applied Statistics: Understanding Craps
Webct data files

7
Module Two:

Practical Application – Understanding Media Statistics and the Design, Construction, and Conducting of Survey and Experimental Communication Research
Date
Topic
Reading
Assignment
9-29
Review
Exam One Review Sample Items One

10-04
Exam One


10-06
Chi-square
Keyton, pp. 207-214

10-11 - 10-13
Fall Break


10-18
Public Opinion Polls: Standard Error of Percentage
WebCT Reading
Homework 3 Due
10-20
The Research Report The Research Process
Coombs & Holiday pp.115-120

Keyton 315-326

10-25
Measurement Reliability and Validity
Watt & Van Den Berg pp. 109-132
NOTE: reading in 2 parts!
10-27
Experiments Causal Reasoning
Baxter & Babbie pp. 204-229
Homework 4 Due
11-01
Survey Research Correlational Reasoning
Review
McTavish & Loether pp. 134-161 Sample Items 2
Homework 5: Class Generated Survey Distributed
11-03
Exam Two


Module Three:
Date
Topic
Reading
Assignment
11-08
T-tests
Handouts

Keyton, pp. 214-217
Homework 5 Due: Return Completed Surveys
11-10
Class Survey Application: T-tests
Webct data files

11-15
Correlation
Mason, Lind, & Marchal pp. 399-420

11-17
Regression
Mason, Lind, & Marchal pp. 429-445
Homework 6 Due
11-22
Multiple Regression
Handouts

11-24
Thanksgiving Break


11-29
Class Survey Application: Multiple Regression
Webct data files

12-01
ANOV A
Handouts
Homework 7 Due
12-06
Class Survey Application: ANOVA
Webct data files

12-08
Review
Sample Items 3
Homework 8 Due
12-14
Exam Three 8:00 -10:00 am